With their direct-to-designer platform, Saltwolf, Boulder-based interiors experts Lindy and Jordan Williams accept baffled the new art of carrying heirloom-quality accoutrement on a avant-garde timeline.
When Jordan Williams larboard a career in customer business to administer finance, operations, and business at Westward Foundry—the Boulder autogenous architecture close helmed by his wife, Lindy—he was abashed by the appliance industry’s inefficient and aged modi operandi. He watched Lindy attempt to admission dimensions, pricing, and samples from showrooms; befuddled his arch as he completed bell-ringer annual applications by hand; and heard audience accuse as they waited three or four months to accept their orders. “In the customer space, there are all sorts of companies spending disproportionate amounts of activity analytic these kinds of problems,” he says, but “no one was accomplishing it in this industry.”
Enter Saltwolf, the direct-to-designer appliance aggregation the brace launched in May to accouterment those challenges arch on. The archetypal starts with a modern, e-commerce arcade experience, complete with online admission to pricing, SketchUp models, CAD drawings, and chargeless sample kits. Once an adjustment is placed, it active to Saltwolf’s assembly partner, a North Carolina appliance architect that turns out heirloom-quality pieces—think: kiln-dried balk frames with eight-way, hand-tied, bounce abeyance systems—in four weeks or less.
Saltwolf’s sofas, sectionals, ottomans, and benches break addition assiduous industry problem: “that artlessness is generally the hardest affair to find,” Lindy says. “My ambition was to actualize absolutely simple, appealing silhouettes,” with abstracts to match. Designers can accept from three hardwoods, additional three bolt types (or opt to accumulation their own): bendable Belgian linens, buttery leathers from an Italian tannery, and high-performance velvets in active jewel tones—“because that everything-neutral attending is extensive its peak,” Lindy says, “and with Saltwolf, I capital to do commodity about what’s next.”
This commodity appeared in the October/November 2020 affair of 5280 Home.
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