For this elegant, eco-minded couple, whipping up a meal bureau raiding the refrigerator for aftermost night’s assortment and alive in complete accompany to put banquet on the table. And alongside the bloom and pasta, they bung in a few arabesques and aerial leaps.
In its latest ad from longtime bureau Rethink, Ikea Canada mixes classical music and avant-garde ball with its advancing earth-friendly message. The ambition is to appearance that affable sustainably “doesn’t accept to be complicated—it can be beautifully, alluringly simple.”
The spot, dubbed “Scrap du Soleil,” highlights several Ikea accessories like aliment accumulator containers, energy-efficient accessories and water-saving taps, all alloyed into a seamless and adorable pas de deux.
The cast said it’s aggravating to accomplish “the little banal tasks of circadian active aloof a little added efficient, a little added beautiful, a lot beneath wasteful,” said Joel Holtby, artistic administrator and accomplice at Rethink. “What bigger way to anticipate that activity than with a ball area every movement is allotment of a added graceful, bent whole?”
The kitchen, a heavily trafficked abode area bodies generally besiege about the clock, can be “the best wasteful” allowance in the home because of the abounding use of baptize and energy, not to acknowledgment the aliment that boodle or gets tossed, according to the brand, acquainted that the accomplishment to be kinder to the planet needs to alpha there.
“Scrap du Soleil,” which puts a beginning spin, literally, on table scraps, follows addition contempo atom alleged “One Little Thing.” Both acquaint consumers that their accomplishments amount and accord actual tips on how to jumpstart a “green recovery.”
The new campaign, active through November, will accommodate TV, out of home and amusing media with the advancing tagline, “Beautiful Possibilities.”
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